Current-state review
Catalogue activity, assets, systems and results.
The purpose is not to create a long list of faults; it is to identify the few changes most likely to improve clarity, customer experience and commercial performance.
Complete Marketing Audit
see clearly. act confidently.
A thorough review of strategy, channels, customer journeys, brand, content, technology and performance. A Marketta audit creates an independent view across strategy, brand, customer journeys, channels, content, technology and measurement.
The challenge
make the work commercially useful
When marketing activity has grown over time it becomes difficult to see the whole system. Teams may be busy, agencies may be delivering individual channels and dashboards may contain plenty of numbers, yet leadership still cannot answer the basic question: what is working, what is not and what should we do next?
A Marketta audit creates an independent view across strategy, brand, customer journeys, channels, content, technology and measurement. We combine evidence with stakeholder input, identify gaps and duplication, then prioritise recommendations according to commercial impact, urgency and feasibility.
What we cover
Strategy becomes useful when the detail is connected. These are the areas we bring together rather than treating as isolated workstreams.
Customer journey
Identify gaps and friction across awareness, conversion and retention.
We look across disciplines because many marketing problems sit between teams — for example a strong campaign pointing at a weak landing page or good content hidden by poor structure.
Competitive landscape
Benchmark positioning, channels and creative against the market.
Findings are translated into priorities, ownership and next steps so the audit becomes a decision-making tool rather than simply a diagnostic document.
Measurement
Assess attribution, KPIs, dashboards and data quality.
The purpose is not to create a long list of faults; it is to identify the few changes most likely to improve clarity, customer experience and commercial performance.
Roadmap
Prioritise practical actions by impact, effort and commercial value.
We look across disciplines because many marketing problems sit between teams — for example a strong campaign pointing at a weak landing page or good content hidden by poor structure.
What you receive
clear outputs. practical next steps.
The exact scope depends on the challenge, but engagements are designed to leave you with useful decisions, tangible assets and a route to implementation.
- Strategy and channel review
- Brand and messaging review
- Customer-journey assessment
- Content and SEO review
- Data, technology and measurement review
- Competitor benchmark
- Prioritised recommendations and roadmap
Commercial outcome
better decisions compound
The audit gives leadership a clearer picture of marketing performance and gives delivery teams a practical set of priorities. It is particularly useful before a new strategy, agency change, website rebuild, budget review or period of accelerated growth.
We avoid promising a universal formula because every organisation starts from a different place. The common objective is to improve the quality of the decisions being made — and give teams a clearer system for learning what works.
Related expertise
join the dots
Most commercial challenges cross more than one discipline. These services are often useful alongside this work.
Questions
before we get started
What do you need access to?
That depends on scope, but useful inputs can include analytics, advertising accounts, CRM reports, brand guidelines, previous plans, customer research and interviews with key stakeholders.
Is the audit only for underperforming marketing?
No. It is equally useful when activity is performing but the organisation is about to scale, change strategy or make a major investment and wants an independent view of the foundations.
What happens after the audit?
You receive prioritised recommendations and a roadmap. We can then support implementation, work alongside your existing team and agencies, or hand over a clear plan for others to execute.